Financial + Strategic Consultants for Small Businesses

Marketing Strategy

A great marketing campaign begins with a fundamental understanding of your business and the environment within which it operates.  Assessing your product, the competition and consumer base will help you to target your campaign more effectively; eliminating costly advertising waste.   

Price Strategy

Price is a derivative of marketing.  Customers’ purchasing decisions are primarily based on price, seeking lowest price for the services they seek.  Finding the perfect price point is the most effective method to attract business. 

Often, managers are faced with a tradeoff between raising/lowering prices and a decrease/increase in demand.  In many situations it is worthwhile to forgo the lower demand levels for higher prices, and sometimes the converse is true as well.  Our consultants will assess your operating environment and recommend efficient price points that will seek to maximize profits.

Price Discrimination Strategies

Every business owner has segments of their consumer base that would pay more for their services.  The trick is to define the various segments and structure services that cater specifically to each individual segment.  Setting different price points for each segment will allow you to capture additional revenue from the consumers willing to pay the higher prices.

Contact Us:

contact@wolffstone.com

(888) 656-9414